Art Direction - Photography
INE
For over a century, the Protestant Social Action Center (CASP) has been working discreetly, providing support and assistance to people facing hardship. Its actions make a significant difference in Île-de-France. In 2023 alone, more than 90,000 people were supported through its various programs.
But now, CASP wants to shine a light on the breadth of its initiatives. Together with the PALMA agency, we designed and launched a unique awareness campaign: a vibrant, joyful, and human tapestry.
Agency: Palma Agency
Art direction: Pierre-Louis POMMERY
Copywriter: Liselotte Girard
Photography: Pierre-Louis POMMERY
Set Designer: Rose Thoueil
Light: Henri Lambert
How do you tell the story of 120 years of history? By weaving together the narratives of the thousands of individuals who cross paths with CASP! Every gesture by the 700 employees and volunteers of the organization carries a unique trajectory. A listening ear that restores confidence. A step toward autonomy. A leap toward freedom.
From housing and food aid to social prevention and moments of sharing, each action contributes to making life more dignified and humane.
Through this tapestry, personal stories intersect to form a mosaic of humanity. These fragments of hope and renewal will be shared in public transport, on the streets, in the media, and across social networks. The goal? To make the invisible visible and give the public a glimpse of the enormous impact of this organization.
This campaign doesn’t just tell a story—it invites the audience to become part of it. It demonstrates that resilience is built through collective and individual action. By supporting CASP, everyone can become a link in a chain of solidarity and help bring more humanity into our lives.
